The Wool Company

The Wool Company is a prominent retailer of merino and merino possum knitwear and yarn.

Every year, customers from all over the world anticipate the release of The Wool Company’s Winter Look Book, which is curated with an extensive range of New Zealand made knitwear available at their Utiku store and online.

Koru, Lothlorian, and Native World are just some of the reputable kiwi brands on offer and the retailer’s own exclusive brand, The Wool Company, has emerged on the market with highly sought-after lightweight merinos, lingerie, babywear and more.

With 30 years of experience, this family-owned business has proven dedication to New Zealand-made knitwear products made with the superior natural fibres of merino and possum.

Discover the exciting range for yourself with a 5-minute drive south of Taihape (just off State Highway 1), or you can shop online at

65 Torea Street, Utiku